The European Cement Association based in Brussels is the representative organization of the cement industry in Europe.
CHALLENGE: Cement can get a bad rap. Some people may say it’s hard, gray and cold. Cembureau wanted to remind people of the importance of something we walk over every day.
SOLUTION: I took a document that was chock-full of information and created a bold, colorful infographic. I designed graphics for Twitter that function like mini-infographics, delivering bits of information at a time.