DSW, or Deutsche Stiftung Weltbevoelkerung, is a non-profit organization (NGO) located in Brussels, Belgium.
CHALLENGE: To get policy-makers to care about health initiatives in the European Union.
SOLUTION: The digital, social and creative team at FleishmanHillard in Brussels, Belgium, launched the ‘Leave a Legacy’ campaign to remind Europe’s political leaders the impact they could have in the global healthcare sphere. We asked the question, “What will your legacy be?”
Like almost all agency work, this campaign was a collaborative project. The face illustration and campaign conceptualization was done by my colleague, Annette Simson, Senior Creative Manager & Production Lead at FleishmanHillard. The initial layout of the Twitter cards was created by my colleague, Silviu C. Gherman, Designer at FleishmanHillard.