In my time as an account manager for Harold’s I made a lot of documents, but this is the most important. This strategic plan I created was used as a guide for my team. I created this document in order to communicate with my team our project goals and to familiarize them with Harold’s as a brand. As simple as it is, we referenced this document in almost every meeting to ensure we were on track with deliverables and on brand. Use the arrows on screen or on your keyboard to navigate.
These photos were taken by our fabulous photographer, Erica Spies. I assisted on photoshoots and directed content.
Taylor Phillips, our graphic designer, executed these designs for Harold’s. I instructed her to created a brand standards because one did not exist. Our client also wanted some graphics to showcase their new espresso bar.
