Edoughble is an LA company that makes edible cookie dough. Each dough recipe is handcrafted with love from their founder Rana. 100% safe to eat and absolutely delicious, I jumped at the opportunity to work with such a fun client. I learned a lot, gained some weight, and had a blast.
Through an organization called Relevant Youth, I worked as an account manager for Edoughble my entire senior year. I lead a small team of students, held them and myself accountable to deliverables. Some weeks I juggled multiple hats, acting as an art director, photoshoot assistant and a cookie dough sculptor . As challenging as it was, I learned that I love leading and now my goal is to be in a leadership position in my work. I also learned that I absolutely love being behind a camera and directing the content creation.
CHALLENGE: Our client, Edoughble, wanted content creation for their Instagram. They wanted to grow followers, increase engagement and draw in new customers.
SOLUTION: Did you know cookie dough is surprisingly difficult to style? Our team tackled the challenges of food photography like it was nothing. We created professional grade photography featuring a handful of Edoughble’s unique flavors. We shot and produced three videos for their social media channels, featuring college students and kids having a blast and genuinely enjoying the cookie dough. I researched and developed content strategies and assisted each individual member on my team with tasks. I also attended each photo and video shoot to act as a director and to make our talent feel welcome and appreciated.
These are two gifs we created for Edoughble’s Instagram. These are bite-sized (get it?) clips to showcase how enjoyable it is to indulge in Edoughble!
We created these photos for Edoughble to use for their social media accounts and website. Photo creation + content was directed by myself. Photography was done by Erica Spies.
